Missed-call text-back, run for you
When a call to your business goes unanswered, the caller gets a text back, tells us what the job is, and lands in front of the person who can book it. We build it, watch it and adjust it. Plumbing and HVAC are where we've built it deepest, and it runs the same way for electricians, roofers and the other call-driven trades.
What it does, in the order it does it
These aren't six products. They're the six things that happen, in sequence, every time your phone rings and nobody gets to it.
It notices the call you missed
The system watches your business number. A call that rings out or drops to voicemail is treated as a lead, not as a missed call.
It texts the caller back
The caller gets a text from your business number, in your words, asking what they need. It goes out whether you're under a sink, on a roof, or asleep.
It writes down the job
Their reply is read for what you actually need: what's wrong, where it is, how urgent it is and how to get in. No one has to take notes while holding a torch.
It asks what you'd ask
The two or three questions you'd put to a caller yourself — is the water off, is it a rental, is it under warranty, has it been happening for weeks — so you're not quoting blind.
It tells the right person
The lead goes to whoever your rules say: the owner, the office, or the on-call tech. They get a short summary, not a phone number and a shrug.
It follows up and books
Where your workflow supports it, the appointment is offered, confirmed and reminded. Where it doesn't, the lead waits for a person with everything already filled in.
Nine-twenty on a Sunday night
The furnace isn't working, the house is cold, and there's a baby in it. Here's the same flow from the caller's side.
- The call
The number rings out. Nobody is on the phone at nine on a Sunday.
- The text back
“Hi, this is Brennan Heating — sorry we missed you. What’s going on?”
- The caller replies
“Furnace stopped. No heat at all. We have a baby in the house.”
- The system asks
“Is it gas or electric? And does the thermostat still show anything on screen?”
- The job is captured
“Gas. Thermostat is blank.” Address, urgency and access notes are written into one summary.
- The right person is told
The on-call tech gets the summary, not a voicemail.
- A time is offered
“I can have someone with you first thing tomorrow, between 7:30 and 9. Does that work?”
- The appointment is confirmed
Booked. Confirmation text sent. Reminder goes out one hour before.
Where a conversation turns into something dangerous — a smell of gas, a burning smell, water through a ceiling — the system stops qualifying and tells the caller what to do first, then tells you.
Names, times and messages are a representative example. Your system is written around your trade, your questions and your hours.
What you're actually buying
A system that runs, and a team that runs it. You don't get a login and a help centre.
- Setup
- We connect your business number, write the messages with you, and set the rules for who hears about what. Nothing goes live until you've read it and approved it.
- Configuration for your business
- Your trades, your service area, your hours, your questions, your on-call rota, your escalation list. A plumbing company and an HVAC company get different systems, because they get different calls.
- Monitoring
- We watch the conversations as they happen and review the ones that stalled — the caller who never replied, the lead nobody picked up. Those are the ones worth telling you about.
- Adjustments
- Wording changes as you learn what callers actually say. Questions get added when a new job type shows up. Routing changes when your team changes.
- Support
- One place to ask, answered by the people who built your setup. If something breaks, it's ours to fix.
Who this is for, and who it isn't
Plumbing and HVAC are where we've built the deepest setups. The system is the same for every trade below; the questions, the routing and the wording are what change.
It fits
- Plumbing, HVAC, electrical, roofing, garage doors, pest control, landscaping, appliance repair and locksmiths — 2–25 staff, one to four trucks.
- Cleaning companies and other appointment-driven service businesses, where the phone is how work arrives.
- Owners and office managers who can't answer every call and know it.
- Companies already paying for leads, ads or a website — the calls are coming, they're just not being caught.
It doesn’t fit
- Companies with a full-time dispatcher answering every call. You don't have this problem.
- Anyone wanting a voice assistant to talk to callers on the phone. That isn't what we sell.
- Anyone wanting reviews, ads, a new website or a CRM rebuild. We do one thing.
- Businesses that need a guaranteed result in writing before they'll start. We can't give you one, and we'd rather say so now.
- Businesses that don't take inbound calls — work that arrives from bid lists, tender portals or a head office. There's no missed call to recover.
- Companies where every job is already booked weeks out, so a callback tomorrow costs them nothing. They don't need this yet.
How much of this is written for plumbing? The plumbing and HVAC pages show the depth: the questions, the after-hours rules, the worked examples. Every other trade is configured the same way — an electrician gets the panel and permit questions, a roofer gets the leak, the pitch and the insurance question, a locksmith gets the lockout and the address before anything else. Same system, same walkthrough, different questions. If we haven’t set your trade up before, we build it from your calls.
Straight answers
Business texting follows the carrier rules, including opt-out. SMS terms
Yes, and that's the point. The system handles the first reply and the basic questions, then hands the conversation to your team. If nobody picks it up inside the window you set, it moves to the next name on your list.
There's no voice on the phone and nothing pretending to be a person. It's a text from your business number, written in your words, and it hands over as soon as there's a real question. You can read every message.
The conversation picks up where it stopped and you're notified then — with the job details already written down, so the first thing you read in the morning is a lead, not a missed call.
Leads can go to a phone, an inbox, or a CRM that accepts incoming leads. If you run something unusual, tell us on the walkthrough and we'll tell you honestly whether it connects.
We collect what the job needs — name, number, address, what's wrong — keep it in an account only your team can see, and don't sell it or use it for anything else. Business texting follows the carrier rules, including opt-out.
Bring us a call you missed last week
We'll walk through what the system would have done with it, on a short call, with no slide deck.
No obligation. If it won’t help your business, we’ll say so.